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What's behind the making of a garment?
Our manifesto, the reason for being of Clear Fashion.
When you hear about fashion, you think about fashion week parades, famous models. We also think about the piece of clothing we fell for, the brand we have just discovered and the pleasure of being able to feel good in our clothes. But we don’t talk enough about what’s behind the clothes we buy.
Yet the making of a garment has a history: sometimes a beautiful one but other times a history that we cannot accept. The fashion industry is full of social and environmental problems:
- Indecent working conditions, forced labour and even child labour
- Pressure on natural resources, water pollution, greenhouse gas emissions, animal abuse
- Health risks for workers and consumers alike.
Realizing that a simple piece of clothing could generate such a negative impact on society had us shocked. We like fashion, but we want a fashion that respects people and the environment. That's why we are now working every day toward that goal.
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